Most lists of AI assistants for business are lists of chatbots. They test whether ChatGPT writes a better paragraph than Claude, which matters if your problem is writing paragraphs.
At a service business, the problem is different. A client emails while you are out, and the question is whether anyone notices before the client has to chase. So we tested nine assistants on one ordinary client morning.
The Test: One Client Morning
Dana Ruiz is an account manager at Harbor Point Insurance. At 9:50 she is in a renewal meeting with another client. At 9:52, Tom Becker at Becker Logistics emails: he needs a revised certificate of insurance for a new warehouse lease, and the landlord wants it by noon.
For each assistant we asked:
- Does Dana find out while she is still in the meeting?
- Can she answer without opening a laptop?
- Does anything go out before she approves it?
- Does it keep track if she can’t answer until later?
Here is what alfred_ does:
alfred_: Tom Becker at Becker Logistics needs a revised certificate of insurance for the new warehouse lease. The landlord wants it by noon.
Dana: tell him I’ll have it to him by 11:30
alfred_: Here’s the reply to Tom: “Hi Tom, got it. I’ll have the revised certificate to you by 11:30. Dana” Send it?
Dana: 👍
alfred_: Sent.
Illustrative exchange. Names in this post are invented.
Tom has an answer two minutes after he asked, and Dana stayed in her meeting.
How We Scored Them
| Assistant | Text it in iMessage / SMS | Tells you when a client needs you | Sees your email and calendar | Private to each person | Approval before sending | Price |
|---|---|---|---|---|---|---|
| alfred_ | Yes | Yes, by text | Gmail, Outlook, IMAP (up to 6 accounts) | Yes | Yes | $49.99/seat teams; from $29.99 |
| Microsoft Copilot | No | No | Outlook, when you open it | Yes | You send it yourself | From $21/user + M365 |
| Google Gemini | No | No | Gmail, when you open it | Yes | You send it yourself | With Workspace, from $14/user |
| ChatGPT Business | No | No | When connected and asked | Yes | You send it yourself | $20/seat yearly, $25 monthly |
| Claude Team | No | No | When connected and asked | Yes | You send it yourself | $20/seat yearly, $25 monthly |
| Viktor | No | No | Through integrations, when asked in Slack | Shared by the workspace | On sensitive steps | From $50/mo shared credits |
| Lindy | Yes | If you set up an email alert | Yes | Personal by text; team Lindy shared in Slack | Not stated | From $29.99/mo pooled credits |
| Vellum | No | If you set it up | Google Workspace | Yes | Not stated | Free locally; cloud from $30/mo |
| Zapier Agents | No | If you build it | Through Zapier apps | Shared by account | Depends on your setup | Free; paid from $29.99/mo |
The 9 Best AI Assistants for Business, Reviewed
1. alfred_: The Best AI Assistant for Business, and the Fastest
Price: plans from $29.99/month; teams $49.99 a seat a month or $499.99 a seat a year, one bill, 7-day free trial | Works with: Gmail, Outlook, IMAP, Google, Outlook and iCloud calendars, Slack, Microsoft Teams, HubSpot, Salesforce
alfred_ is an AI assistant for client-facing teams, and each person on the team gets their own. It reads your email across up to six Gmail, Outlook and IMAP accounts, flags the emails that need your answer, and keeps one list of the replies you owe and the replies you’re waiting on. It manages your calendar, prepares you for meetings from your email, calendar and notes, and sends a morning brief by email or text.
On the test: it passed all four. alfred_ texted Dana in iMessage about Tom’s email, she answered with one text and a 👍, and the reply went out from her own address only after she approved it. Had she been unable to answer, Tom’s email would have stayed on her list of replies she owes until she did.
That is why it is the fastest AI assistant for business: you answer clients where you already are, in your texts. There is no app to open and no channel to check, and it works over iMessage, RCS and SMS, so iPhone and Android both work.
- Needs you: every incoming email is read, and the ones that need your answer are flagged.
- Replies you owe and replies you’re waiting on: one list across every account, so the client who did not write back does not disappear.
- Morning brief: what needs you, the meetings ahead and the tasks due, by email or text.
- Routines in a sentence: “Every Friday at 3, draft an update for each client from this week’s email” runs on the schedule you set.
- Slack, Teams and CRM: reads the channels and chats you are in, and works with HubSpot and Salesforce.
- Each person private: an account manager’s client email is theirs alone. The company pays one bill.
What it does not do: take phone calls, take notes in meetings, or send anything without your approval.
2. Microsoft Copilot
Price: from $21 a user a month (Business), on top of Microsoft 365
Copilot works inside Outlook, Teams, Word and Excel. In Outlook it summarizes threads and drafts replies when you ask.
On the test: Dana would see Tom’s email the next time she opened Outlook, and Copilot could help her draft the reply there. Nothing told her during the meeting, and she needed the Outlook app open to answer. It works on Microsoft accounts only.
3. Google Gemini
Price: included with Google Workspace, from $14 a user a month (Business Standard)
Gemini works inside Gmail, Docs, Sheets and Drive. In Gmail it summarizes and drafts when you click it.
On the test: the same as Copilot, in Gmail instead of Outlook. Gemini helps once Dana opens the email. It does not tell her the email arrived, and it does not keep a list of what she owes.
4. ChatGPT Business
Price: $20 a seat a month billed yearly, $25 monthly; two-seat minimum
ChatGPT is a general assistant for writing, analysis and research, with shared workspaces for teams.
On the test: ChatGPT answers when you open it and ask. It did not know Tom had written, and Dana would have to open the app, find the email and ask for a draft. You can connect alfred_ to ChatGPT to ask about your email and calendar from inside it.
5. Claude Team
Price: $20 a seat a month billed yearly, $25 monthly; two-seat minimum
Claude is Anthropic’s assistant, used for long documents, analysis and writing. It has a Slack app.
On the test: like ChatGPT, it works when you open it and ask. You can also connect alfred_ to Claude and ask about your email from there.
6. Viktor
Price: from $50 a month for 20,000 credits shared across the workspace; tiers up to $50,000 a month
Viktor calls itself “the AI employee that lives in Slack and Microsoft Teams.” It connects to over 3,200 tools and builds reports, dashboards and small apps when you @mention it.
On the test: someone would have to open Slack, @mention Viktor and ask it to look at Tom’s email. You cannot text Viktor, it is shared by the whole workspace rather than private to Dana, and its own site says per-user access controls are still in development. Full comparison: alfred_ vs Viktor.
7. Lindy
Price: from $29.99 a month for 3,000 credits pooled across the team; every active user is a billed seat
Lindy is an AI teammate you configure with skills. You can text it, and its docs say texting reaches your personal Lindy while the team’s Lindy lives in Slack channels.
On the test: Lindy could text Dana if she had set up an email alert in advance. Its work, including drafting a reply, draws on the team’s credit pool, and credit-using actions pause if the pool runs out before the reset.
8. Vellum
Price: free to run locally; cloud from $30 a month
Vellum is a personal assistant that runs on your Mac or in the cloud, reached through its apps, Telegram, Slack and email. You add skills and choose the model.
On the test: it could watch for Tom’s email if Dana had set that up. It does not list iMessage or SMS, and it has no team plan for a business with several client-facing people.
9. Zapier Agents
Price: free plan; paid from $29.99 a month
Zapier Agents carry out tasks across Zapier’s app library from instructions you write.
On the test: Dana could build an agent to forward client emails to her phone, but she would build and maintain it herself, and it would not know which emails actually need her.
Chatbot, Builder or Assistant: Which Kind Does a Business Need?
| Kind | Examples | What it does | What it leaves to you |
|---|---|---|---|
| Chatbot | ChatGPT, Claude | Answers well when you ask | Noticing the email, opening the app, asking |
| In-app AI | Copilot, Gemini | Helps inside Outlook or Gmail | Opening the app; knowing what still needs a reply |
| Builder or shared bot | Viktor, Lindy, Zapier Agents, Vellum | Does what you set up or ask for | Setting it up, maintaining it, watching credits |
| Assistant for client work | alfred_ | Watches your email, tells you by text, keeps the list | Saying yes |
If your people sit at a desk in Outlook all day, in-app AI helps. If they spend the day with clients, the assistant has to reach them, and the only place that reliably works is their texts.
What a 10-Person Team Pays
| Assistant | 10 people, per month | How it is billed |
|---|---|---|
| alfred_ | $499.90 | $49.99 a seat, 5,000 credits a seat, one bill; inbox features use no credits |
| ChatGPT Business | $200 to $250 | Per seat |
| Claude Team | $200 to $250 | Per seat |
| Microsoft Copilot | From $210, plus Microsoft 365 | Per user |
| Google Gemini | From $140, including Workspace | Per user, with Workspace |
| Viktor | From $50; heavy daily use runs several hundred dollars or more | Shared credits; cost varies with each task |
| Lindy | Depends on seats and pooled credits | Every active user is a seat; credits pooled |
The chat assistants cost less per seat because they do less: they wait to be asked. alfred_ costs more than a chatbot and is the one that tells you the client wrote.
alfred_ is the best AI assistant for business
On a real client morning, alfred_ told the account manager a client needed her, let her answer with a text and a 👍 without leaving her meeting, and would have kept the email on her list if she couldn't. Every person on the team gets their own private assistant, on one bill.
Best for
- Agencies, firms, contractors and property managers
- Teams whose people are with clients, on site or on the road
- Owners who want every teammate covered at a flat price per seat
Not for
- Businesses that need phone answering or a support helpdesk
- Anyone who wants an assistant to send email without review