A client calls. Before you can say anything useful you need three things: where the deal stands, what they last wrote, and when you are next meeting. Those live in three places. The deal is in the CRM. The last message is in your inbox, or a colleague’s. The meeting is on a calendar.
Most assistants are good at one of those places. The question is which one can answer from all three at once.
What “works with” has to mean
| System | What the assistant should read | What to ask to test it |
|---|---|---|
| CRM | Contacts, deals or opportunities, companies or accounts | "What stage is the Northwind opportunity in?" |
| Every connected inbox, with who is waiting on whom | "Has Luis replied about the quote?" | |
| Calendar | Every connected calendar | "When do I next meet Harbor?" |
| All three | One answer that cites each | "Where are we with Harbor Facilities?" |
How alfred_ does it
alfred_ is an AI personal assistant for work. You connect the systems once, and then every question is answered from all of them.
CRM. Connect HubSpot and alfred_ looks up a contact, a deal or a company. Connect Salesforce and it looks up an account, an opportunity or a contact.
What stage is the Northwind opportunity in?
The Northwind renewal is in Proposal, $64,000, closing October 15. Tom is the contact.
What stage is the Northwind opportunity in?
Email. Up to six Gmail, Outlook and IMAP accounts, read together. alfred_ keeps the list of replies you owe and replies you are waiting on, so “has Luis replied?” has an answer.
Calendar. Google, Outlook and iCloud calendars in one view. It can find a free slot, add a meeting, and prepare you for one from your email, calendar and notes.
Chat. Slack and Microsoft Teams too. It reads the channels, DMs and chats you are in, so what the team said about the client is part of the answer.
The same question by text
You do not have to be at your desk. Text alfred_ like you would text a person.
HubSpot · Deal
Harbor Facilities
$48,000 · Dana Kim
alfred_
Today 9:41 AM
Where's the Harbor deal at?
Delivered
It moved to Contract signed yesterday, $48,000. Dana logged the call.
Remind me to send the kickoff invite at 3
Delivered
Got it. I'll text you at 3:00 PM.
What it changes, and what it does not
alfred_ reads. Any change is shown to you first and waits for your yes. That applies to a CRM record the same way it applies to an email: nothing goes out and nothing is edited on its own.
It is also not a CRM. It does not replace HubSpot or Salesforce or hold your pipeline. It makes what is already in them available in the same place as your email and calendar.
How to set it up
- Connect your email and calendar. Sign in with Google or Microsoft. Your password stays with them.
- Connect your CRM. In alfred_, open Integrations, choose HubSpot or Salesforce and sign in.
- Connect Slack or Teams if your team talks about clients there.
- Ask the fourth-row question. “Where are we with” and a client name. Check that the answer cites the deal, the last email and the next meeting.
Plans start at $29.99 a month with a 7-day free trial. The details for each connection are on the HubSpot, Salesforce, Slack and Microsoft Teams pages.