Most AI email assistants are built for someone who sits in Gmail or Outlook all day. A small business owner usually doesn’t. The email might be on Zoho or the mailbox that came with the website, and the owner is on a job site, in the truck or with a customer when the important one arrives.
So instead of scoring writing quality, we judged every assistant on four questions a small business actually cares about.
The Four Questions
- Does it stop you losing customers? Does it tell you which emails need your answer and who you’re still waiting on, or just help you write once you’ve found them?
- Is it affordable? For the owner, and for the two or three people who also handle customers.
- Does it work where you work? With your email provider, and on your phone when you’re out.
- Are you still in control? Nothing goes to a customer you haven’t seen.
A Week at Stone & Co Landscaping
Rachel Stone owns Stone & Co Landscaping: eight people, two crews, an office manager, and a Zoho Mail address on the company domain. Quote requests, change requests and supplier invoices all arrive by email, usually while she’s on a site.
Tuesday, 11:20, between two estimates:
alfred_: Greg Nolan at Lakeview HOA asks if you can add the two front beds to Thursday’s job and send an updated quote.
Rachel: yes we can, tell him I’ll send the updated quote tonight
alfred_: Here’s the reply to Greg: “Hi Greg, yes, we can add the two front beds on Thursday. I’ll send you the updated quote tonight. Rachel” Send it?
Rachel: 👍
alfred_: Sent.
Illustrative exchange. Names in this post are invented.
Greg has an answer in minutes, from Rachel’s own Zoho address. She didn’t open an email app, and if she’d been too busy to answer, Greg’s email would still be on her list of replies she owes that evening.
How Each Assistant Answers the Four Questions
| Assistant | Tells you who's waiting | Text it from your phone | Your email | Approval before sending | Price |
|---|---|---|---|---|---|
| alfred_ | Yes: replies owed and waiting on | Yes (iMessage, RCS, SMS) | Gmail, Outlook, any IMAP (Zoho, website email) | Yes | From $29.99; teams $49.99/seat |
| Gemini in Gmail | No | No | Gmail | You send it yourself | Free; AI Pro $19.99/mo |
| Copilot in Outlook | No | No | Outlook / Microsoft 365 | You send it yourself | $21/user + Microsoft 365 |
| Superhuman | Reminders you set | No | Gmail, Outlook | You send it yourself | $33/mo yearly, $40 monthly |
| Shortwave | No | No | Gmail | You send it yourself | From $24/seat yearly |
| Spark | No | No | Gmail, Outlook, iCloud, Yahoo | You send it yourself | Free; Plus $8.25/mo yearly |
| Fyxer | No | No | Gmail, Outlook | Drafts wait for you | From $22.50/mo yearly |
| SaneBox | Unanswered sent mail folder | No | Any provider | Doesn't write email | $7 to $36/mo |
| Lindy | If you set it up | Yes | Gmail, Outlook | Not stated | From $29.99/mo pooled credits |
The 9 Best AI Email Assistants for Small Business, Reviewed
1. alfred_: The Best AI Email Assistant for Small Business
Price: plans from $29.99/month; teams $49.99 a seat a month on one bill, 7-day free trial | Works with: Gmail, Outlook, any IMAP mailbox, Google, Outlook and iCloud calendars, HubSpot, Salesforce, Slack, Microsoft Teams
alfred_ is an AI assistant for client-facing teams, and each person on the team gets their own. It answers all four questions:
- Stops you losing customers. Every incoming email is read, the ones that need your answer are flagged, and one list keeps the replies you owe and the replies you’re waiting on. The quote you sent last week with no answer stays on the list until the customer writes back.
- Affordable. $29.99 a month for the owner. If your office manager and crew leads each want their own, the team plan is $49.99 a seat on one bill, and the everyday inbox features use no credits.
- Works where you work. Gmail, Outlook (including Microsoft 365 email bought through your host) and any IMAP mailbox, such as Zoho Mail or the email that came with your website: up to six Gmail and Outlook accounts, and IMAP mailboxes on top. And it works from your texts: alfred_ texts you when a customer needs you, over iMessage on iPhone or RCS and SMS on Android, and you answer by text.
- You’re in control. It writes the reply and shows it to you. Nothing is sent until you react with a 👍 or say send, and it goes from your own address.
It also sends a morning brief by email or text, manages your calendar, and runs routines you set in a sentence, like “every Monday, list the supplier invoices that came in last week.” That makes alfred_ the fastest way for a small business owner to answer customers: no app to open, no laptop.
What it does not do: answer your phone, send newsletters or marketing email, or send anything without your approval.
2. Gemini in Gmail
Price: free in Gmail; Google AI Pro $19.99/month for more
Gemini sits in Gmail’s side panel and summarizes threads, drafts replies and finds things when you ask. It helps once you open an email. It doesn’t tell you which customers are waiting, and it works with Gmail only.
3. Copilot in Outlook
Price: $21 a user a month (Copilot Business, under 300 seats), on top of Microsoft 365
Copilot summarizes threads and drafts replies inside Outlook, Word and Teams. It works on Microsoft accounts and inside the Outlook app.
4. Superhuman
Price: Business $33/month billed yearly, $40 monthly
Superhuman is a keyboard-driven email app for Gmail and Outlook with AI drafts, reminders and summaries. You switch your email to Superhuman’s app to use it. It does not connect IMAP mailboxes.
5. Shortwave
Price: Business from $24 a seat a month billed yearly ($30 monthly)
Shortwave is an AI email app for Gmail, with AI search and drafting. Gmail only.
6. Spark
Price: free; Plus $8.25/month billed yearly ($10 monthly)
Spark is a low-cost email app for Gmail, Outlook, iCloud and Yahoo, with AI writing on a monthly quota.
7. Fyxer
Price: from $22.50/month billed yearly
Fyxer writes draft replies in your Gmail or Outlook inbox based on your past emails, and takes meeting notes. The drafts wait for you to review and send.
8. SaneBox
Price: $7 to $36/month
SaneBox sorts incoming email into folders with filters that work with any provider, and can file sent emails that got no reply into their own folder. It doesn’t write replies.
9. Lindy
Price: from $29.99/month for 3,000 credits pooled across the team; every active user is a billed seat
Lindy is an AI teammate configured with skills, reachable by text and in Slack. Its work, including drafting a reply, is metered from the team’s credit pool, and credit-using actions pause if the pool runs out before the reset.
What a Small Team Pays
| Assistant | Owner only | Owner + 2 (office manager, crew lead) |
|---|---|---|
| alfred_ | $29.99/mo | $149.97/mo on the team plan, one bill |
| Gemini in Gmail | Free | Free (paid AI plans extra) |
| Copilot in Outlook | $21/mo + Microsoft 365 | $63/mo + Microsoft 365 |
| Superhuman | $33 to $40/mo | $99 to $120/mo |
| Fyxer | From $22.50/mo | From $67.50/mo |
The cheaper options help you write once you’re in your inbox. alfred_ is the one that tells you a customer is waiting and lets you answer from the job.
alfred_ is the best AI email assistant for small business
It stops customers slipping (one list of replies you owe and replies you're waiting on), it's priced for a small team, it works with Gmail, Outlook and Zoho or other IMAP email, it reaches you by text when you're out, and nothing sends without your 👍.
Best for
- Contractors, trades, landscapers and property managers
- Small offices on Zoho, website or IMAP email
- Owners who answer customers from their phone
Not for
- Businesses that need phone answering
- Email marketing and newsletters